The Reinvention of Search Engine Optimization

In the modern world of SEO there are hundreds of ranking factors and signals that need to be taken into account when trying to appear near the top of the organic search results – but this hasn’t always been the case in point. Up until five or six years ago, if you wanted to get noticed on page one, then all you had to do was put a few keywords in your content, optimize your titles and meta tags then get to work building as many external links as possible and this would be all that was required in order to provide the results you wanted.

These days the picture is entirely different, although all is not what it seems – particularly if you are one of those people who spends endless hours reading the countless numbers of new SEO blogs which are published every day by those who claim that they are experts in the field and that they are speaking from a position of authority and experience.

Unfortunately, the vast majority of blogs that you will read on search optimization are actually based on recycled information that has been rewritten so many times that the original meaning and the intended message have ended up completely lost and misunderstood.

If you want your SEO campaign to work for your brand then here are four highly useful tips.

  1. seo - keyword analysis and researchUse keywords wisely and sparingly – cramming as many variations of the same search term as humanly possible onto your page will only have a negative effect. However – make sure you do include the search terms you wish to rank for at least once or twice in your content and always within context. Long tail keywords are also much more useful than simplified, generic terms.
  2. seo content optimisationInvest in new content that is high in quality and relevant to your target audience. Once published, you should also promote your content using as many channels as possible – using tools such as social media, newsletters and forum posts. Providing freshly updated content becomes meaningless when nobody out there is aware of its existence.
  3. mobile friendly website design for SEOMake sure you are mobile friendly – if a large percentage of your visitors are accessing your website on mobile devices you want them to be able to access everything quickly and easily. In fact, mobile friendliness is now a major ranking signal in itself.
  4. call to actionNever focus your efforts solely on monetization as most visitors will find this to be a complete turn-off – resulting in a high bounce back and a lower conversion rate. Instead, provide meaningful content with a specific call to action that encourages your customers to stay engaged and take the next step towards making a purchase.

Finally, always remember to provide a user experience that is enjoyable and meaningful. If you appeal to human traffic – the search algorithms will pick up on your hard work and you should find that your hard work is rewarded accordingly in the long run. However, don’t expect overnight success and always avoid using the services of anyone who promises to deliver instant results as they will typically cause more damage than good.