HTTPS Websites Gaining Ground in Google’s Top Search Results

In a recent blog post, we mentioned that a report from Moz indicated that nearly a third of Google’s page one results were URLs using HTTPS protection. However, the actual figure has now risen to an impressive 40% and this is a major leap when you consider that only one in four of the leading search results were HTTPS secured sites at the beginning of 2016!

To put this into perspective, we need to consider the following:

  • January 2016 – 25% of page one results are HTTPS.
  • July 2016 – the figure increases to 30%.
  • November 2016 – a staggering 40% of sites are HTTPS encrypted!

So, what is the Main Reason for the Sudden Jump in Figures?
It is has been known for some time that Google has been trying to improve security across the web and one of the main ways they are doing this is by using HTTPS as a minor ranking signal.

Additionally, users of Chrome are about to see some highly visible changes in the way that non-HTTPS protected websites are displayed.

In the not too distant future, if a Chrome user loads up a page that is not encrypted with HTTPS – then that page will be flagged as “insecure” in the address bar by default as a warning sign. This means that it is unsafe to share bank details and other personal information, such as passwords or login information, when visiting a particular site or page.

Has Google Given the HTTPS Ranking Signal More Weight?
When asked via Twitter if Google had put more weight on the HTTPS ranking signal, Gary Illyes simply responded with, “nope”

With this in mind, it seems that main reason people are switching from HTTP to HTTPS is really quite simple – Google’s PR campaign towards building a secure internet is actually working!