With the official roll out of Penguin 4.0 being announced at the end of last week, Google have now said that sites which were negatively impacted by the previous Penguin update should now start to see a recovery – assuming webmasters have cleaned up their act and removed any links on those sites which were classed as spam.
When asked if Penguin 3.0 penalties had been removed In a recent exchange on Twitter, Gary Illyes had the following to say:
“It’s happening as we speak, or tweet, it will take a few more days to finish that part”
This is great news as, up until now, the vast majority of webmasters who saw their sites being demoted by the Penguin 3.0 update are still waiting to see how the new real time Penguin 4.0 algorithm will affect their positions in the SERPs.
So – What Does This Mean If You Were Badly Hit By Penguin 3?
The Penguin 3.0 update saw a lot of websites being pushed down the search results by means of demotion – if the links on those sites were classed as spam by the algorithm. However, with Penguin 4.0, it looks as though those spam links will now simply be devalued in order to restructure the search results – instead of being penalised altogether.
If you were hit by Penguin 3.0, then assuming you disavowed and removed the links in question – you should find that those bad links will no longer be an issue and you should also see your site start to gain new ground in the next couple of days.
However, it is important to remember that any PageRank value associated with those links has affectively gone forever – as the recovery Mr Illyes is talking about is based on the demotion itself being lifted.
In order to truly restore your previous positions for the targeted keywords that you ranked well for in the past, any bad links will need to have been adequately dealt with and will need to have been replaced using high quality, trusted links.