Google’s John Mueller has just given some practical advice on site speed via a recent exchange on Twitter. When quizzed about the length of time it should take particular website page to load, John replied that the optimum speed should be around two or three seconds. To help webmasters out with running their own tests, he also posted a link to a useful online tool that provides in depth analysis and valuable insights on site speed – https://www.webpagetest.org.
Why Fast Page Loading Times Are Important
Fast page loading times have long been considered a valuable ranking signal but up until now, there has been no clear indication as to how long an average web page should actually take to load up and display.
A Few Basic Facts and Figures
Although there are more and more of us opting for the very latest in high-speed fibre optic broadband access, with faster internet packages becoming cheaper and cheaper on a daily basis, it is important to cater for all visitors to your site. Remember, many users will be accessing your site on the move using slower than normal Wi-Fi connections and these could make up a large percentage of your customer base. By taking the necessary steps to speed up your site loading times, you should experience higher conversions and better retention rates.