If you are looking for an effective way to get to the top of the search results, whilst reaping the benefits of promoting your products and services to a much wider audience, then Gary Illyes has just shared a highly practical piece of advice.
At a recent SMX Advanced talk, Gary specifically mentioned that those struggling to get to the top of the SERPs in the United Kingdom, North America and other predominately English speaking countries, would be much more successful writing blogs, articles and web pages for non-English speaking countries where there is a genuine lack of quality content across the board.
Gary then went on to say that the search results have become over-saturated with content written in English and that there were far more generous keyword ranking opportunities in store for those who speak other languages and are willing to invest time and resources into non-English content creation.
Wherever there is a lack of useful information in non-English search results for a query in foreign languages, or the available content is somewhat thin on the ground, SEO companies and content creators should be targeting these gaps and taking advantage of the fact that the competition is weak in these areas.
Other useful bits of advice from the same session focused on the importance of mobile platforms and improving the user experience.